This project presents a strategic presentation deck that applies crisis communication principles to a real-world institutional context. The deck identifies potential crises, key audiences, and recommended response strategies, emphasizing stakeholder transparency, rapid information dissemination, and coordinated internal and external communication. The deliverable demonstrates applied crisis communication theory and strategic planning in a visually engaging format.
Click the link to explore the full presentation deck.
This project delivers a comprehensive 14-page crisis communication plan designed to operationalize strategic crisis management for The Art Institute of Chicago. The plan outlines team roles, communication protocols, audience segmentation, messaging frameworks, social media guidelines, and post-crisis evaluation procedures. It demonstrates the application of advanced crisis communication theory to ensure organizational preparedness, maintain public trust, and facilitate continuous improvement.
Click the link to read the full strategic plan.
Created a visually engaging SWOT analysis for Spotify inspired by the “Wrapped” experience. Highlighted strengths, weaknesses, opportunities, and threats in a creative, user-friendly format to communicate the company’s strategic position.
Developed a team-based crisis communication plan for a hypothetical VRBO data breach. Focused on key messaging, transparency, and maintaining stakeholder trust. The project demonstrates a structured, strategic approach to crisis management.