Conducted the discovery phase for CommLead’s website redesign, identifying audience needs, analyzing existing site structure, and outlining key opportunities for improved organization and usability.
Designed and executed a card sorting exercise to test user understanding of navigation labels and content categories for the CommLead website, using participant feedback to refine grouping and labeling.
Performed tree testing to evaluate the clarity and effectiveness of the proposed site structure. Analyzed user navigation paths to identify areas for improvement and enhance overall findability.
Created a mock proposal for the Poetry Foundation’s website, including user testing, analysis of results, and a revised IA recommendation. The project culminated in a summary of insights and next steps for improving navigation and user experience.